0x, hexadecimal, heritage: why we chose this name

"0x" is the prefix that, in computing, denotes a hexadecimal number. It's a technical detail anyone who has written code recognizes instantly, and it's how we chose to declare our technical origin right in the name.

The rest of the identity — the circular seal, the monogram, the high-contrast Bodoni-style font — tells the other half of who we are: a rigorous way of working, almost like a long-established consulting firm, applied with today's tools and pace.

Heritage and technology aren't in contradiction, when heritage is a method and not just an aesthetic.